Timberland Announces First Sonic the Hedgehog Collaboration

Sega and Timberland have announced the first ever collaboration between the shoe company and Sonic the Hedgehog. This is to commemorate the opening of Sega Store Tokyo.

From August 9, 2025, boots and t-shirts featuring Sonic the Hedgehog will be exclusively available at the Timberland Shibuya Parco store. If you purchase them, you’ll also receive a novelty postcard and some stickers. The boots cost 38,500 JPY ($260.90), and feature Sonic on the ankle portion and blue laces. This is an extremely limited run, with only thirty pairs available. You will not be able to put in pre-orders, and each customer can only buy a single pair.

As for the shirts, you can buy long-sleeved or short-sleeved. The long-sleeved shirts cost 14,300 JPY ($96.60) while the short-sleeved shirts cost 11,000 JPY ($74.55). Timberland is only offering 50 of each design. Like with the shoes, customers can only buy one of each, and you can’t put in pre-orders. However, you’re allowed to purchase one long-sleeved shirt and one short-sleeved shirt, if you want.

The Sonic the Hedgehog collaboration items will come out at the Timberland Shibuya Parco store in Japan from August 9, 2025. Other recent collaborations Sega has had for Sonic the Hedgehog include a line of DC Comics action figures that will come out in October 2025.